Engagement: A Like,
Comment, Share or click received on a post from your Page.
People Engaged: The
unique number of people who Like, Comment, Share or click on posts from your
Page.
Engagement Rate: The
percentage of people who engaged with your Page (liked, commented, shared or
clicked on posts from your Page) after seeing activity about your Page.
Engagement
Rate (%) = People Engaged/People Reached
Page Consumption: An
interaction received on activity from your Page. Page Consumption includes Link
Clicks, Photo Views, Video Plays, and Other Clicks.
Negative Feedback: An
undesired action performed on your Facebook page, including the below.
·
Hide Post: When a user hides a post by your Page from their News
Feed
·
Hide All Posts: When a user hides all posts by your Page from
their News Feed
·
Unlike Page: When a user unlikes your Page
·
Report Spam: When a user reports a post from your Page to
Facebook as spam
People Reached: The
number of unique people who saw activity about your Facebook Page. Reach can be
broken down into:
·
Organic Reach: The number of people who saw activity related to
your Page directly from your Page
·
Paid Reach: The number of people who saw activity related to
your Page via a paid Facebook ad
·
Viral Reach: The number of people who saw activity related to
your Page via a story published by a friend. For instance, if someone Likes,
Comments, or Shares a post by your page, their friends might see that a story
about your page virally.
Impressions: The
total number of times activity related to your page was seen by people on
Facebook. Impressions can be broken down into:
·
Organic Impressions: The number of times people saw activity
related to your Page directly from your Page
·
Paid Impressions: The number of times people saw activity
related to your Page via a paid Facebook ad.
·
Viral Impressions: The number of times people saw activity
related to your page via a story published by a friend. For instance, if
someone Likes, Comments, or Shares something on your page, their friends might
see a story about your page virally.
Post Level Metrics
Post Type: A
Facebook post could be a Photo, Video, Status, or a Link.
Media Mix: The
number of times each media type (photo, video) was used in Posts.
Promoted Post: A
Facebook Post that has received paid distribution across Facebook in the form
of a Facebook ad.
Post Impressions: The
total number of times your post was seen by people on Facebook. Post
Impressions can be broken down into:
·
Organic Impressions: The number of times people
saw your Post directly from your Page.
·
Paid Impressions: The number of times people
saw your Post via a paid Facebook ad.
·
Viral Impressions: The number of times people
saw your Post via a story published by a friend. For instance, if someone
likes, comments or shares your Post, their friends might see a story about your
Post virally.
Post Reach: The
number of unique people who saw your Facebook Post. Post Reach can be broken
down into:
·
Organic Reach: The number of people who saw your Post directly
from your Page.
·
Paid Reach: The number of people who saw your Post via a paid
Facebook ad.
·
Viral Reach: The number of people who saw your Post via a story
published by a friend. For instance, if someone likes, comments or shares your
Post, their friends might see a story about your Post virally.
% Fans Reached by Post: The
percentage of your Page’s fans who saw your Post.
%
Fans Reached (%) = Post Reach/Page Fans
Post Engagement: The
number of unique people who engaged with your Post (liked, commented, shared or
clicked on the Post).
Stories Created on Page: The
total number of likes, comments and shares received on your Post.
Post Virality: The
number of stories created from your Post as a percentage of the total number of
times your Post was seen by people on Facebook.
Post
Virality (%) = Stories Created on Post/Post Impressions
Post Engagement Rate: The
percentage of people who engaged with your Post (liked, commented, shared or
clicked on the Post) after seeing the Post on Facebook.
Post
Engagement Rate (%) = Post Engagement Engagement/Post Reach
Post Negative Feedback: An
undesired action performed on your Post.
·
Hide Post: When a user hides your Post from their
News Feed
·
Hide All Posts When a user hides all
Posts by your Page from their News Feed
·
Unlike Page: When a user unlikes your
Page
·
Report Spam: When a user Reports your
Post to Facebook as Spam
Post Engagement Score: A
customized score for your Post, based on custom weighted engagement parameters
defined by you. W, X, Y and Z are custom weighted parameters defined by a
Crowdbabble user.
Post
Engagement Score = (W * Likes) + (X * Comments) + (Y * Shares) + (Z * Clicks)
Fan Posts: A
Post publicly published to the Wall of your Facebook Page by a Facebook user.
Post Consumption: An
interaction with a Post by a Facebook user. Possible interactions include:
·
Link Clicks
·
Photo Views
·
Video Plays
·
Other Clicks
Fans
Page Likes (Fans): People
who Like your Facebook Page.
Page Like Growth: The
change in Page Likes over a given time period.
Like Sources: The
different referral URLs or sites from which people can Like your Page.
Demographics: Age
and gender, country, city, and language of Facebook users.
·
Fan Demographics: Demographics of the people who have Liked your
Page.
·
People Reached Demographics: Demographics of the people who have
seen content from your Facebook Page.
· People
Engaged Demographics. Demographics of the people who have engaged with content
(liked, commented, or shared) on your Facebook Page, whether or not they are
fans.
Customer Service
Response Time: The
length of time it took for the Page to respond to a Fan Post.
Response Rate: The
percentage of Fan Posts that the Page has responded to with a Comment.
Acknowledgement Rate: The
percentage of Fan Posts that the page has either responded to with a Comment
and/or a Like.
Response Time By Hour: The length
of time it took for the Page to respond to Fan Posts, by hour of day.
Response Time by Day: The
length of time it took for the Page to respond to Fan Posts, by day of week.
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