Facebook Glossary

Page Level Metrics

Engagement: A Like, Comment, Share or click received on a post from your Page.

People Engaged: The unique number of people who Like, Comment, Share or click on posts from your Page.

Engagement Rate: The percentage of people who engaged with your Page (liked, commented, shared or clicked on posts from your Page) after seeing activity about your Page.

Engagement Rate (%) = People Engaged/People Reached

Page Consumption: An interaction received on activity from your Page. Page Consumption includes Link Clicks, Photo Views, Video Plays, and Other Clicks.

Negative Feedback: An undesired action performed on your Facebook page, including the below.

·         Hide Post: When a user hides a post by your Page from their News Feed

·         Hide All Posts: When a user hides all posts by your Page from their News Feed

·         Unlike Page: When a user unlikes your Page

·         Report Spam: When a user reports a post from your Page to Facebook as spam

People Reached: The number of unique people who saw activity about your Facebook Page. Reach can be broken down into:

·         Organic Reach: The number of people who saw activity related to your Page directly from your Page

·         Paid Reach: The number of people who saw activity related to your Page  via a paid Facebook ad

·         Viral Reach: The number of people who saw activity related to your Page via a story published by a friend. For instance, if someone Likes, Comments, or Shares a post by your page, their friends might see that a story about your page virally.

Impressions: The total number of times activity related to your page was seen by people on Facebook. Impressions can be broken down into:

·         Organic Impressions: The number of times people saw activity related to your Page directly from your Page

·         Paid Impressions: The number of times people saw activity related to your Page via a paid Facebook ad.

·         Viral Impressions: The number of times people saw activity related to your page via a story published by a friend. For instance, if someone Likes, Comments, or Shares something on your page, their friends might see a story about your page virally.

 

Post Level Metrics

 

Post Type: A Facebook post could be a Photo, Video, Status, or a Link.

Media Mix: The number of times each media type (photo, video) was used in Posts.

Promoted Post: A Facebook Post that has received paid distribution across Facebook in the form of a Facebook ad.

Post Impressions: The total number of times your post was seen by people on Facebook. Post Impressions can be broken down into:

·         Organic Impressions: The number of times people saw your Post directly from your Page.

·         Paid Impressions: The number of times people saw your Post via a paid Facebook ad.

·         Viral Impressions: The number of times people saw your Post via a story published by a friend. For instance, if someone likes, comments or shares your Post, their friends might see a story about your Post virally.

Post Reach: The number of unique people who saw your Facebook Post. Post Reach can be broken down into:

·         Organic Reach: The number of people who saw your Post directly from your Page.

·         Paid Reach: The number of people who saw your Post via a paid Facebook ad.

·         Viral Reach: The number of people who saw your Post via a story published by a friend. For instance, if someone likes, comments or shares your Post, their friends might see a story about your Post virally.

% Fans Reached by Post: The percentage of your Page’s fans who saw your Post.

% Fans Reached (%) = Post Reach/Page Fans

Post Engagement: The number of unique people who engaged with your Post (liked, commented, shared or clicked on the Post).

Stories Created on Page: The total number of likes, comments and shares received on your Post.

Post Virality: The number of stories created from your Post as a percentage of the total number of times your Post was seen by people on Facebook.

Post Virality (%) = Stories Created on Post/Post Impressions

Post Engagement Rate: The percentage of people who engaged with your Post (liked, commented, shared or clicked on the Post) after seeing the Post on Facebook.

Post Engagement Rate (%) = Post Engagement Engagement/Post Reach

Post Negative Feedback: An undesired action performed on your Post.

·         Hide Post: When a user hides your Post from their News Feed

·         Hide All Posts When a user hides all Posts by your Page from their News Feed

·         Unlike Page: When a user unlikes your Page

·         Report Spam: When a user Reports your Post to Facebook as Spam

Post Engagement Score: A customized score for your Post, based on custom weighted engagement parameters defined by you. W, X, Y and Z are custom weighted parameters defined by a Crowdbabble user.

Post Engagement Score = (W * Likes) + (X * Comments) + (Y * Shares) + (Z * Clicks)

Fan Posts: A Post publicly published to the Wall of your Facebook Page by a Facebook user.

Post Consumption: An interaction with a Post by a Facebook user. Possible interactions include:

·         Link Clicks

·         Photo Views

·         Video Plays

·         Other Clicks

Fans

 

Page Likes (Fans): People who Like your Facebook Page.

Page Like Growth: The change in Page Likes over a given time period.

Like Sources: The different referral URLs or sites from which people can Like your Page.

Demographics: Age and gender, country, city, and language of Facebook users.

·     Fan Demographics: Demographics of the people who have Liked your Page.

·     People Reached Demographics: Demographics of the people who have seen content from your Facebook Page.

·     People Engaged Demographics. Demographics of the people who have engaged with content (liked, commented, or shared) on your Facebook Page, whether or not they are fans.

Customer Service

 

Response Time: The length of time it took for the Page to respond to a Fan Post.

Response Rate: The percentage of Fan Posts that the Page has responded to with a Comment.

Acknowledgement Rate: The percentage of Fan Posts that the page has either responded to with a Comment and/or a Like.

Response Time By Hour: The length of time it took for the Page to respond to Fan Posts, by hour of day.

Response Time by Day: The length of time it took for the Page to respond to Fan Posts, by day of week.